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Lifecycle Marketing: Deliver & Satisfy to Wow Customers

by Joseph Manna

by Joseph Manna, Sr. Content Strategist   |   June 17, 2013

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One of the more powerful, but underutilized, aspects of Lifecycle Marketing is to deliver and satisfy the customers who purchase your products and services.  I’d argue that this stage is incredibly important because it correlates with customer retention and enables you to maximize lifetime customer value.

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Free EBook: Prepare for Liftoff: Successful Strategies from our 2013 Ultimate Marketers

Fun Fact Friday: Purpose-Driven Organizations Scale Effectively

by Joseph Manna

by Joseph Manna, Sr. Content Strategist   |   June 14, 2013

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At Infusionsoft, our company is driven by a core vision that consists of a purpose, core values and a strategic mission. These blend to create the results-oriented and growth-minded environment that ultimately enables us to deliver significant value to you.

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Free EBook: Prepare for Liftoff: Successful Strategies from our 2013 Ultimate Marketers

What Does the Salesforce Acquisition of ExactTarget Mean for the Future of CRM?

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by Greg Head, Chief Marketing Officer

Last week, Salesforce.com acquired marketing software leader ExactTarget for $2.5 billion, making it their largest software acquisition ever. Salesforce is the leader in web-based CRM (customer relationship management) software for large sales forces. ExactTarget is one of the largest providers of marketing software for big businesses, which includes sophisticated email, social and web marketing tools….

Lifecycle Marketing: Convert Sales to Build Your Business

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by Joseph Manna, Sr. Content Strategist

Converting prospects into sales is probably one of the most challenging, but important aspect of operating a small business. Before converting sales, small businesses need to attract interest, capture leads and nurture prospects. Here’s an inside look at how and why Infusionsoft is a great tool to help small businesses increase sales from the leads…

Infusionsoft in the News: CFO, Gmail, Recommendations & Growth

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by Joseph Manna, Sr. Content Strategist

Every month, we share highlights of recent stories found around the web about Infusionsoft and featured articles from leaders in our company. This past month, we’ve had a lot of buzz about our company’s growth, our new CFO, integration with Gmail, and mentions of Infusionsoft while discussing small business sales and marketing software.

13 Insider Tips from Infusionsoft Certified Consultants to Help You Succeed

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by Joseph Manna, Sr. Content Strategist

There’s something great about learning by teaching and supporting others. It’s no reason why I’ve always been a fan of insider tips and advice. Whether it’s about maintaining your car or how to build your business within Infusionsoft, there are countless professionals who have deep knowledge that would benefit everyone. With that in mind, I…

Highlights from the Big Ideas Blog

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by Joseph Manna, Sr. Content Strategist

We’ve been busy on the Big Ideas Blog, which is our sister blog that’s focused on providing sales and marketing advice for small businesses. Here are highlights from last month that were a hit among entrepreneurs like you.

CFO Brent Stumme Joins Infusionsoft

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by Clate Mask, CEO & Co-Founder

I’m very pleased to announce that Infusionsoft has hired Brent Stumme as our CFO. After more than two years of searching, I’m thrilled with the match we found. You might be asking yourself, “Why did it take so long to find the right person?” and “Why should I care?”

Lifecycle Marketing: Nurture Prospects to Increase Sales

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by Joseph Manna, Sr. Content Strategist

Okay, so now that you have great content and you’re capturing leads, you need to follow up with them. Following up with prospects the right way is vital if you want to increase sales in a scalable fashion. In this post, we’ll talk about best practices when nurturing prospects for your small business with Infusionsoft.

CRM Spring Cleaning: How to Scrub and Polish Your List for Better Results [Free E-Book]

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by Joseph Manna, Sr. Content Strategist

This month’s featured e-book is all about tidying up the data found in your CRM. Whether you use Infusionsoft or not, you’ll definitely learn a lot about how your can get organized and focused on your customers. Wes Schaeffer has shared some of his best advice so you can put in practice into your business…

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