I'm Infusionsoft's mad scientist around the visual campaign builder and spend my days creating automated marketing campaigns for the masses. It is literally the most fun I've ever had!. I'm an electrical engineer by trade with a passion for music, skateboarding and life in general; I love being given a challenge and figuring out a solution!
If every single person on your email list is also following you on social media, you can stop reading right now and have a great day! Otherwise, keep reading because connecting with people on a variety of different channels is very important; email is only one channel to communicate and build relationships. The more places you can connect with people, the stronger and more powerful the relationship can become. (more…)
When email marketing was first taking off, the money was all in the list. The bigger the list, the more potential. Today, this is still true; however the money is now in the relationship with the list — a big list doesn’t always bring with it a good relationship. (more…)
If you raised an eyebrow over this title, you should definitely keep reading. Hold on, I know what you’re thinking, “Paul, I don’t see how using a campaign for a coffee run has any value to my business?”
On the surface, you’re correct. However, this campaign actually teaches us a very important lesson about awareness. Plus, this campaign can be used for many more situations than only a coffee run and I’ll get to that further down. (more…)
When it comes to small business marketing tactics, a periodic communication (like a monthly newsletter) is very common. Not only are these types of emails a great way to keep in touch with your company’s tribe, but due to the value of them, they are often forwarded and shared around the web because the content is helpful for your audience.
Some of you have wondered, ”Wouldn’t it be cool if I could organically grow my newsletter list when people share those emails?” (more…)
Right now, you are spending time reading this blog post. Maybe you’ll spend a little bit of time, maybe you’ll spend a little more time — especially if you implement the easy strategy I outline below. No matter who you are, you have the same 24 hours in each day just like everyone else. (more…)
Remember back in the day when you first picked up something new? Maybe it was playing an instrument, learning another language or even something simple like origami. Do you remember how hard everything was at first? (more…)
The last quarter of the year is a huge opportunity to achieve big sales numbers and close out strong. Since the whole point of these free monthly campaigns is to help you succeed, I figured October would be the perfect month to release campaigns designed to boost your end-of-year sales!
Hence, I’m excited to announce our latest and greatest free campaign, Convert Sales with 2013 Holiday Promotions. (more…)
Here at Infusionsoft, our whole purpose is very simple, “To help small businesses succeed.” Earlier this year, we took a big step towards making it easier for small businesses to succeed by opening up a bunch of free campaigns in our Marketplace. These marketing blueprints are built using proven tactics and strategies so that way you can feel confident implementing them quickly with minimal effort.
Now that the initial dust on the Marketplace has settled, it is time to start adding more free campaigns at regular intervals and today I’m elated to share the campaign of the month for September 2013, Attract Traffic Using Direct Mail.
Some people have not yet harnessed the true power of Infusionsoft, and more specifically, the Campaign Builder and our free pre-built marketing campaigns. To help you (and others) get a taste for truly how easy it can be to build a strong foundation for automating your sales and marketing activities, I’ve got a treat for you today. In a half-hour, you’ll learn how to create your entire end-to-end marketing funnel from this tutorial. (more…)
One of the most visible places you’ll see Infusionsoft’s core value “We Innovate and Constantly Improve” in action is within the product, which has undergone a remarkable transformation over the past few years. Not only have we added new features to meet the changing needs of your small business, we’ve also redesigned the interface and simplified the product so you can get to value faster.
For some, this change can be frustrating. You’ve spent time and energy learning how to configure your sales and marketing process with legacy features. The new features are unfamiliar and built around a new paradigm that doesn’t translate well from the way you’ve always done things. The purpose of this post is to give you the information needed to easily migrate to the Campaign Builder and some motivation to make the change today. (more…)