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Paul Sokol

Campaign Builder Mad Scientist

I'm Infusionsoft's mad scientist around the visual campaign builder and spend my days creating automated marketing campaigns for the masses. It is literally the most fun I've ever had!. I'm an electrical engineer by trade with a passion for music, skateboarding and life in general; I love being given a challenge and figuring out a solution!

Recent Posts

Post image for Free Campaign of the Month: Live Event Networking
Free Campaign of the Month: Live Event Networking

Tell me if this situation sounds familiar: you go to a live event and meet lots of people. A few of them you actually want to follow up with after the event is over, so you grab their business card or contact information. Then nothing happens. You forget about them entirely, until you discover that business card crinkled at the bottom of your suitcase or laptop bag. (more…)

Post image for Free Campaign of the Month: Convert Free Trials to Paid Memberships with CustomerHub
Free Campaign of the Month: Convert Free Trials to Paid Memberships with CustomerHub

One concern I hear a lot from entrepreneurs and content creators is, with the increase on the importance of quality and amount of content, how do you monetize it? One of the ways to accomplish this is to offer a free trial alongside with a paid membership to your premium content. Content can be protected with login, which can immediately add value to the information you offer.

This free Infusionsoft Campaign of the Month is geared to help you easily deploy a free trial that compels your audience to purchase a paid membership. (more…)

Post image for Free Campaign Of The Month: Grow Your Social Following
Free Campaign Of The Month: Grow Your Social Following

If every single person on your email list is also following you on social media, you can stop reading right now and have a great day! Otherwise, keep reading because connecting with people on a variety of different channels is very important; email is only one channel to communicate and build relationships. The more places you can connect with people, the stronger and more powerful the relationship can become. (more…)

Post image for Free Campaign of the Month: Clean Your Contact List
Free Campaign of the Month: Clean Your Contact List

When email marketing was first taking off, the money was all in the list. The bigger the list, the more potential. Today, this is still true; however the money is now in the relationship with the list — a big list doesn’t always bring with it a good relationship. (more…)

Post image for Free Campaign of the Month: Streamline Your Coffee Run
Free Campaign of the Month: Streamline Your Coffee Run

If you raised an eyebrow over this title, you should definitely keep reading. Hold on, I know what you’re thinking, “Paul, I don’t see how using a campaign for a coffee run has any value to my business?”

On the surface, you’re correct. However, this campaign actually teaches us a very important lesson about awareness. Plus, this campaign can be used for many more situations than only a coffee run and I’ll get to that further down. (more…)

Post image for Free Campaign of the Month: Grow Your Newsletter With Social Sharing
Free Campaign of the Month: Grow Your Newsletter With Social Sharing

When it comes to small business marketing tactics, a periodic communication (like a monthly newsletter) is very common. Not only are these types of emails a great way to keep in touch with your company’s tribe, but due to the value of them, they are often forwarded and shared around the web because the content is helpful for your audience.

Some of you have wondered, “Wouldn’t it be cool if I could organically grow my newsletter list when people share those emails?”  (more…)

Post image for Stop Wasting Precious Time by Building an FAQ Campaign
Stop Wasting Precious Time by Building an FAQ Campaign

Right now, you are spending time reading this blog post. Maybe you’ll spend a little bit of time, maybe you’ll spend a little more time — especially if you implement the easy strategy I outline below. No matter who you are, you have the same 24 hours in each day just like everyone else. (more…)

Post image for 3 Ways to Achieve Success When Getting Started with Infusionsoft
3 Ways to Achieve Success When Getting Started with Infusionsoft

Remember back in the day when you first picked up something new? Maybe it was playing an instrument, learning another language or even something simple like origami. Do you remember how hard everything was at first?  (more…)

Post image for Free Campaign of the Month: Convert Sales with 2013 Holiday Promotions
Free Campaign of the Month: Convert Sales with 2013 Holiday Promotions

The last quarter of the year is a huge opportunity to achieve big sales numbers and close out strong. Since the whole point of these free monthly campaigns is to help you succeed, I figured October would be the perfect month to release campaigns designed to boost your end-of-year sales!

Hence, I’m excited to announce our latest and greatest free campaign, Convert Sales with 2013 Holiday Promotions. (more…)

Post image for Free Campaign of the Month: Direct Mail Leads with Infusionsoft
Free Campaign of the Month: Direct Mail Leads with Infusionsoft

Here at Infusionsoft, our whole purpose is very simple, “To help small businesses succeed.” Earlier this year, we took a big step towards making it easier for small businesses to succeed by opening up a bunch of free campaigns in our Marketplace. These marketing blueprints are built using proven tactics and strategies so that way you can feel confident implementing them quickly with minimal effort.

Now that the initial dust on the Marketplace has settled, it is time to start adding more free campaigns at regular intervals and today I’m elated to share the campaign of the month for September 2013, Attract Traffic Using Direct Mail.

(more…)