Infusionsoft Blog

Infusionsoft

Subscribe to Blog

Also, tell me more about Infusionsoft



Ramon Ray

Small Business Evangelist

Ramon Ray is Marketing and Technology Evangelist of SmallBizTechnology.com and Infusionsoft. He is passionate about helping small businesses grow their businesses by educating them about technology and marketing best practices.

He is a journalist, freelance writer, event producer (including Small Biz Big Things with Seth Godin), speaker (including the Computer Electronics Show with Guy Kawasaki), emcee (including Association for Enterprise Opportunity Awards with Daymond John of FUBU and Shark Tank) and author. His third book is Amazon.com best seller “Facebook Guide to Small Business Marketing”, (Wiley, Winter 2013).

Ramon is not just an ivory tower geek, but as a former technology consultant has hands on experience in a variety of technologies including social media, mobile computing, computer networks, online software and more. Ramon’s expertise is technology, marketing and sales (personal branding, networking, business growth).

Over his extensive career Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small businesses to help their businesses thrive, using technology.

Recent Posts

Post image for Clate Mask Supports Entrepreneurs Doing What They Love
Clate Mask Supports Entrepreneurs Doing What They Love

There are millions of small business owners in the United States alone and many more in Asia, Europe, Africa, Australia, North America, South America and, I’m sure, a few very cold ones in Antarctica. Out of these millions of small businesses, we found 24 entrepreneurs who are doing what they love with passion and purpose. In a five-part series, we chronicled these amazing professionals and shared their stories.

Some entrepreneurs started their businesses by accident. This includes Forrest Walden and Jim Cavale, who started Iron Tribe Fitness gym franchise in a garage. It’s now a national multi-million dollar operation. Other accidental entrepreneurs include Melinda Emerson of Quintessence Multimedia, Yvonne Halling of Les Molyneux Bed and Breakfast and Luc and Holly Stokes of Degree33 Surfboards. Check out their stories here – 24 Entrepreneurs That are Doing What They Love.

Were you the kid who grew up knowing that one day you’d be your own boss? These four entrepreneurs definitely did! Joseph Miranda, founder of NoteFull, helps International students learn English and prepare for the TOEFL exam. Lisa-Marie Cabrelli, founder of The Galahads, wanted flexibility to travel with her family, Jermaine Griggs, owner of Hear and Play Music, had a talent that he knew could turn a profit with and Amy Porterfield, a well known social media strategist, even had her father’s support from an early age to go into business for herself. Check out their stories here – Entrepreneurs at Heart, Doing What They Love.

Every entrepreneur has different priorities: some entrepreneurs want to make money, others want to be their own boss and some want to save the world. In our “Bleeding Hearts” segment, we profiled a few amazing professionals who, first and foremost, want to build businesses with a purpose beyond just making money or being their own boss. Casey Graham’s The Rocket Company was built to help churches achieve their financial missions. Other “bleeding heart” entrepreneurs we profiled include Andy Mackensen and Sean Kelly of H.U.M.A.N. Healthy Vending, Jini Patel and Ian Thompson, founders of Listen to Your Gut, and Jackie Semerau, the force behind the Strong Single Mom Network. Check out their stories here – Bleeding Heart Entrepreneurs Doing What They Love.

Do you just LOVE baking? Does reading financial statements bring a smile to your face? Are you passionate about what  you do? We profiled four business owners delight in producing their products or services and they fall into  our Love of Craft category. Gonz Medina and Jason Heslop, of Blue Chip Athletic have a love fest with screen-printing. If deserted island forced to choose between food or a screen-printing machine – they’d choose the machine! Other entrepreneurs who love their craft include Dr. Raj Shah, who founded the Math Plus Academy, and Tyler and Don Smith of Select Photo-Graphics. Check out their stories here – Love of Craft Entrepreneurs Doing What They Love.

When I think about Zappos, Starbucks, Ritz-Carlton and other amazing brands, there is one thing they all have in common: a massive passion for their customers and the desire to ensure each one is happy and satisfied. We found 3 entrepreneurs who share the vision of delighting their customers.  Kerri Konik of her brand and design company, Brandscape Atelier, is all about helping her customers look better through their marketing material. Two others who share this customer passion include Jim Tuner with Optibike and Amy Wenslow, founder of Products to Profits. Check out their stories here – Passion for the Customer, Entrepreneurs Doing What They Love.

Curious to see these great people in action? Check out a video we created with the help of Infusionsoft CEO, Clate Mask. He talks about the entrepreneurs and encourages all small business owners to meet and learn from each other and Infusionsoft at #ICON14.

Post image for 3 Sales & Marketing Predictions for 2014: Marketing Intelligence, Online Commerce & Simpler Tools
3 Sales & Marketing Predictions for 2014: Marketing Intelligence, Online Commerce & Simpler Tools

Our series on sales and marketing predictions concludes with a ton of great advice for small businesses. As you read these, think about what you can do to get ahead of the curve on these trends so 2014 can be a great year for you. Be sure to read the last two sets of predictions here and here!

In this piece, you’ll read perspectives from Laurie McCabe, David Raab, Aaron Stead, Ginger Conlon, Greg Head, Rieva Lesonsky, Rebecca Sprynczynatyk and Jeff Mask. Phew! Let’s dig in!
(more…)

Post image for 3 Sales & Marketing Predictions for 2014: Customer Targeting, Mobile Accessibility & Interactive Video
3 Sales & Marketing Predictions for 2014: Customer Targeting, Mobile Accessibility & Interactive Video

We’re continuing our three-part series on sales and marketing predictions for small businesses. If you missed the first few, click here to catch up.

Without any further ado, let’s see what Melinda Emerson, Rieva Lesonsky and Gene Marks had to say.  (more…)

Post image for 3 Sales & Marketing Predictions for 2014: Be Effective, Intelligent Marketing & Communicate Better
3 Sales & Marketing Predictions for 2014: Be Effective, Intelligent Marketing & Communicate Better

To help guide your sales and marketing for 2014, we got deep into the minds of 12 sales and marketing experts to get their predictions for 2014. These are more than predictions, but in fact, a road map of success for what you should (and should not) be looking at this year.

To kick things off, we have Seth Godin, Anita Campbell and Ann Handley sharing their take on what’s next in sales and marketing for small businesses.  (more…)