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Free Campaign of the Month: Simple Lead Capture

by Paul Sokol

Are you familiar with the term ‘multi-system chaos?’ It is exactly what it sounds like: the chaos your business experiences as a result of having to manage multiple disparate systems. This is why so many people love Infusionsoft’s all-in-one offering; our customers can centralize most of their business into a single database. However, making that…

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Free Campaign of the Month: Long Term Prospect Nurture

by Paul Sokol

Have you ever heard the old sales adage, “It takes six ‘no’s to get one ‘yes’ “? I’ve heard this wisdom imparted with as many as eight ‘no’s, but the whole idea is that you have to ask for the sale multiple times before the prospect actually says yes. You have to work through those…

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Campaign Reporting Demystified: Pull Meaningful Data

by Paul Sokol

Do you remember digital alarm clocks?  They were pretty simple: all you had to do was set a time to wake up and when the alarm rang, if you hit snooze, there was a fixed period of time the alarm waited before unleashing another vociferous slumber disruption. These days, most smart devices have an alarm…

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Free Campaign of the Month: Sales Pipeline Starter Kit

by Paul Sokol

Quick! Can you succinctly describe your sales process in a few sentences? In no more than a paragraph’s worth of words? Think about it for a moment; I’ll wait. If a short sales process description doesn’t come to mind, it’s alright.  Even if you can answer the question, I am happy to share a very…

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4 Proven Infusionsoft Campaigns and 4 You Should Use

by Paul Sokol

Performing an audit of your email campaigns can only help you gain a better perspective on the tie between email campaign success, lead quality and whether or not you’re hitting your target market.  The top four performing Infusionsoft Campaigns perform for a reason: they help users scrub lists, send timely messages, get social and convert…

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Free Campaign of the Month: Business-In-A-Box using Lifecycle Marketing

by Paul Sokol

Imagine you want to start playing electric guitar and if you already play guitar, let’s pretend you are brand new, without any equipment.  This will all make sense in a moment. To play guitar, you need a few things at minimum: a guitar, guitar cables and an amp. As a brand new guitarist with minimal…

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Free Campaign of the Month: Easy Hiring

by Paul Sokol

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Remember when you applied for your first job? You had to fill out a paper application and hand it in. If you were lucky, a big chain would have a super fancy computer to collect that information. Either way, after submitting the application, you were left twiddling your thumbs. You had to wait for someone to actually look at it…

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Free Campaign of the Month: Two-Step Web Forms for Courting Leads

by Paul Sokol

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Imagine for a second, one of your single friends is at a party and they spot someone they are interested in taking out on a date. Which tactic do you think is going to be most effective for getting one? After walking up and introducing themselves, they can: Ask for the person’s phone number Ask…

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Are You Ready for Canada’s Anti-Spam Legislation ?

by Justin Topliff

Post image for Are You Ready for Canada’s Anti-Spam Legislation ?

Obtaining explicit consent for email marketing has never been more important.  Even if you have been following best practices around email compliance for years, CASL changes the game.  CASL affects any person and business sending email to Canadian citizens. If you ever have or ever may send email to a Canadian citizen, you are going…

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Are You Gaining Explicit Permission on Your Web Forms?

by Katrina Orendain

Post image for Are You Gaining Explicit Permission on Your Web Forms?

There’s a common misconception when obtaining permission via web forms that we often see on the Email Team that needs clearing up. Many consider the quantity of email addresses collected on a web form to be the end all be all of lead capturing success. But in truth, it’s all about the quality of those…

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