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Free Campaign of the Month: Business-In-A-Box using Lifecycle Marketing

by Paul Sokol

Imagine you want to start playing electric guitar and if you already play guitar, let’s pretend you are brand new, without any equipment.  This will all make sense in a moment. To play guitar, you need a few things at minimum: a guitar, guitar cables and an amp. As a brand new guitarist with minimal…

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Free Campaign of the Month: Easy Hiring

by Paul Sokol

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Remember when you applied for your first job? You had to fill out a paper application and hand it in. If you were lucky, a big chain would have a super fancy computer to collect that information. Either way, after submitting the application, you were left twiddling your thumbs. You had to wait for someone to actually look at it…

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Free Campaign of the Month: Two-Step Web Forms for Courting Leads

by Paul Sokol

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Imagine for a second, one of your single friends is at a party and they spot someone they are interested in taking out on a date. Which tactic do you think is going to be most effective for getting one? After walking up and introducing themselves, they can: Ask for the person’s phone number Ask…

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Are You Ready for Canada’s Anti-Spam Legislation ?

by Justin Topliff

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Obtaining explicit consent for email marketing has never been more important.  Even if you have been following best practices around email compliance for years, CASL changes the game.  CASL affects any person and business sending email to Canadian citizens. If you ever have or ever may send email to a Canadian citizen, you are going…

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Are You Gaining Explicit Permission on Your Web Forms?

by Katrina Orendain

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There’s a common misconception when obtaining permission via web forms that we often see on the Email Team that needs clearing up. Many consider the quantity of email addresses collected on a web form to be the end all be all of lead capturing success. But in truth, it’s all about the quality of those…

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Three Commandments For Building Understandable Campaigns

by Paul Sokol

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As humans, we have this natural urge to ask “Why?”. We want to understand things around us. It connects us to the human experience. As you are surely aware, certain things are easier to understand than others. Why is the sky blue? Because sun light refracts through the water molecules in the air and the…

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Can I add My LinkedIn Connections to My Email Marketing List?

by Katrina Orendain

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Recently, I have seen an increase in the number of imported lists stating they are comprised of LinkedIn connections. While LinkedIn can be an extremely helpful tool in growing your email list, there is definitely a right way and a wrong way to utilize its capabilities. Before you use a tool, program or website to…

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What is List Hygiene and Why is it important?

by Sarah Connolly

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In the spirit of spring cleaning, here is some information on the benefits of performing maintenance on your email marketing lists. This entails cleaning out inactive contacts from your future email marketing campaigns. Performing this regularly is a sound strategy to ensure you are only emailing the people who truly want your messages. So, let’s talk…

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Free Campaign of the Month: Live Event Networking

by Paul Sokol

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Tell me if this situation sounds familiar: you go to a live event and meet lots of people. A few of them you actually want to follow up with after the event is over, so you grab their business card or contact information. Then nothing happens. You forget about them entirely, until you discover that…

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Leverage Infusionsoft Services for Success

by Joseph Manna

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I’d like to introduce you to Jessica Person from First Day Photo. She’s a long-time Infusionsoft user who might sound a lot like you if you joined a few years ago. She had previously learned the ins and outs of ‘Legacy’ features, built killer marketing campaigns and then kinda stumbled into something new, the Campaign…

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