When someone subscribes to Infusionsoft all-in-one sales and marketing software, they get 60 days with a coach to help them get started. Once those 60 days are up, the customer is on his own to figure out how to maximize the investment. In many cases, they use the self-help training videos, events and webinar the company provides. And for the most part, they do pretty well. Others, however, get caught in the to day-to-day madness of running a small business and don’t progress much further than where their coach left them. As a result, the power of the Infusionsoft system goes unrealized.
This is precisely the challenge the Infusionsoft 48-Hour Implementation Accelerator was designed to address. And if you ask any of the 27 entrepreneurs why they attended the event, most will admit they weren’t having any luck establishing systems to make the software pay off the way they knew it could.
Take Angie Morris, author of The Settlement Game: How to Settle an Estate Peacefully and Fairly.Morris had been an Infusionsoft subscriber for nearly four years and said she hadn’t done much of anything because of how overwhelmed she was about the software.
“I simply didn’t speak the language,” she said. “I have plenty of content; I was just stuck.” But the Implementation Accelerator was a breakthrough for Morris, who cried tears of joy as she saw a plan begin to take shape.
Morris wasn’t the only one having a hard time with the technological learning curve. Technical Director for ATV Video Center Kevin Wright had also been a subscriber for almost four years and “struggled with implementation.” Before the end of the first day, he had mapped out several campaigns and was already in the implementation stage.
The magic of the Accelerator seemed to be in the wealth of resources at the disposal of the attendees. This wasn’t an event designed to be a workshop where the entrepreneurs simply learned to use the software. Instead, the company called in Infusionsoft Certified Consultants, project managers, copywriters, a professional photographer and videographer, and even offered up the services of any Infusionsoft employee with the necessary expertise to ensure the Accelerator attendees leave the event with fully implemented campaigns.
This brain-powered momentum came as a surprise for Ruby Newell-Legner, professional speaker and customer service trainer for sports and entertainment venues. She wasn’t sure what she expected; it certainly wasn’t an event so practical and hands-on. With the help of her Infusionsoft Certified Consultant, Jessica Maes, Newell-Legner had mapped out an entire membership site by the end of the first day. She credits this progress to the great collaboration and talent available at the Accelerator event.
“If I had paid for each piece of expertise separately, I still couldn’t have gotten so much accomplished in such a short amount of time,” she said. “This was absolutely the best business decision I’ve ever made.”
In this way, the first Infusionsoft 48-Hour Implementation Accelerator was a success. And during a Friday morning pep rally, several attendees shared heartfelt testimonials about the progress they had made the previous day. A couple attendees, such as Bob Burg of Burg Communications and Juan Sutton of Fusetastic went on to blog about their experiences.
According to Infusionsoft Marketing Director, Tyler Garns, the ultimate goal is for the Accelerator participants to go home, launch their campaigns and have the knowledge to do it all again – without needing another accelerator.
“We want the customers to see a return on their investment in the form of more leads and happier customers,” Garns said. “We care deeply about our customers and helping them succeed—that’s what’s it’s all about.”
This is a guest post from Kimberlee Morrison, who is a freelance writer, independent editor and the Orange County Guide for About.com. She is the co-author The Freedom Writers Diary and writes a blog reflecting on the intersections of life, motherhood, wellness and entrepreneurship.