One of our earliest customers, Becki Crosby from Whippy Cake based in Phoenix, has quite a passion for being creative and sells accessories for women and children. They are Infusionsoft customer #123, so she has been with Infusionsoft since the beginning. In celebration of surpassing 10,000 customers, we’re highlighting 10 small business success stories on our blog. It’s a great way for you to discover who our customers are and why they choose Infusionsoft for their sales and marketing needs.
Crosby’s definition of small business success is one is rooted in her company’s purpose. Success to her is customer satisfaction and from her about page, the company is there to brighten the day of the stressed mother, wife, sister or whoever.
Since switching to Infusionsoft, they have grown comfortably to five employees and are able to sell products online easily. Infusionsoft provides the means to track sales, customers and leads all in one system. She says the e-commerce side of Infusionsoft is a workhorse, which allows her to manage upsells and is deeply integrated into her marketing activities.
When asked about what advice he has for other business owners, Crosby explains, “You need to have a solid support system behind you.” She also suggests, “You want to be the one influencing your business and not having it overpower you,” and is firm about staying true to who she is.
We’re celebrating 10,000 customers all month! Check out the 10,000 Customers page to meet our customers who made this achievement possible. Stay tuned this week to read more customers highlights on our blog.