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5 Rules for Small Businesses Implementing CRM Software

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Anytime you bring a new piece of software into your business, it’s like adding another child to your family. You’re going to give it a lot of attention to the new software. Maybe a little too much. It’s going to exhaust you, keep you up at night and probably frustrate you beyond reasonable belief. But…

Why Should a Small Business Use a CRM?

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Think back to a time when your business was small. No not small. Tiny. Maybe even go back to a time when you didn’t even call it a business yet. Your clients and customers consisted of people you knew personally. People whose kids’ names you could remember and whose birthdays would come and you’d send…

Are You Gaining Explicit Permission on Your Web Forms?

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There’s a common misconception when obtaining permission via web forms that we often see on the Email Team that needs clearing up. Many consider the quantity of email addresses collected on a web form to be the end all be all of lead capturing success. But in truth, it’s all about the quality of those…

Infusionsoft Rated Best Product for Small Businesses in Marketing Automation TrustMap™

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In a recent guide from TrustRadius, Infusionsoft was rated “Best Product for Small Businesses in Marketing Automation TrustMap™.” The ranking was based on user ratings and marketing segment focus. According to the guide, the research was distilled from “400 in-depth reviews of Marketing Automation software products contributed by end-users to TrustRadius.”

Spring Update: Make Smarter Decisions and Take Action

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The well-known Infusionsoft Spring Release is a little different from what you may remember from the past. The fact is, this isn’t really a release. This is an update. With that in mind, we are happy to announce our Spring Update! Gone are the days of big releases twice a year. Instead, we are moving…

Executive Open Door: PR for Small Businesses

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Often times small business owners and entrepreneurs can’t hire a public relations (PR) team or outside agency to help run their efforts simply because they can’t afford it.

Three Commandments For Building Understandable Campaigns

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As humans, we have this natural urge to ask “Why?”. We want to understand things around us. It connects us to the human experience. As you are surely aware, certain things are easier to understand than others. Why is the sky blue? Because sun light refracts through the water molecules in the air and the…

Why Guess When You Can Test?

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How many hours have you sat, staring at your computer screen asking yourself, “How can I fix my website to bring more of the leads I need to feed my business?” You may ask yourself if you’re projecting the correct image to prospective customers or if your copy and call-to-action are compelling enough. You might…

Revenue Conduit Wins 2014 Battle of the Apps Competition

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It was quite a battle between finalists, but don’t worry, there weren’t any bruises or knockouts. At ICON14, we announced that e-commerce solution, Revenue Conduit, led by Daniel Kurt and Parag Jagdale, were voted by customers to win the Battle of the Apps Competition.

Feeding Your Small Business Hunger

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We have nine core values at Infusionsoft. One of them is “We innovate and constantly improve.” This value is embodied in different and unique ways by each department. Our development team is constantly striving to improve the existing features of the software while also introducing new functionality. The Customer Delight department is always on the…