Our 2012 Winter Release signals our company’s resolve to expand in social media, make significant e-commerce improvements and focus on the needs of small sales teams. We are proud that our 28,000 users will benefit from the enhancements made throughout our software in this release.
In the video below, you’ll watch an overview of what to expect in our 2012 Winter Release, featuring Richard Tripp, Marc Chesley, Rebecca Sprynczynatyk and Marianne Franco.
Watch on YouTube: 2012 Winter Release Infusionsoft Product Overview
I want to give you brief overview of the benefit statements framed around this release. These benefit statements are important and give us direction in what features we build in our product so we can help our users accomplish their intended business goals.
“Help me expand my reach by providing my leads and/or customers with easy ways to share my content.”
We have developed new social media features, which allow the user to share Web Forms and emails. Both the Infusionsoft user and their contacts can share these items with their social networks. Social shares are tracked, leads can be captured from share content and automation can be ran on those who originally shared the content. Infusionsoft users can now truly take advantage of social media in Facebook, Google+ and Twitter.
“I want all of my products and subscriptions in one place so that I may easily search and quickly add new/edit existing.”
We have made it a priority to refine our e-commerce solution and this release contains the first of many scheduled improvements. By combining products and subscriptions, we are able to streamline the product management process along with adding greater flexibility to the system. Users will experience a revamped products page with filtering, expanded billing options and additional shipping options.
“I want to be able to quickly work through a list of leads with increased efficiency.”
We have seen more and more Infusionsoft users who operate with small sales teams emerge with unique needs. The above benefit was first addressed in our previous release with this release adding a critical component. Users are now able to quickly edit any field directly from interactive list view. This greatly simplifies and speeds up the process of editing contact information or moving a prospect along in the sales pipeline.
You’ll read more about the specific features we’ve built in this release later this week. We’re all very excited at the features we have developed in order for our customers to reach the benefits listed above and I look forward to hearing your feedback on how we did.
Read the full press release: Infusionsoft Unveils Social Media Features for Small Businesses