In a word, 2012 can be summed up as the year of innovation for Infusionsoft. In addition to rolling out powerful new features, we simplified the product, redesigned the interface and made it easier for our small business customers to attract and capture leads, convert sales and save time. Here’s a look back at thirteen of the biggest innovations from this year.
Which was your favorite?
1. Visual Campaign Builder
The biggest surprise of the Spring 2012 Release was the addition of Infusionsoft’s visual, drag and drop Campaign Builder, which revolutionizes the way small businesses create and manage their marketing and sales campaigns.
The Campaign Builder makes it easy to map out your marketing and sales process from start to finish with an intuitive, visual interface. You can trigger follow-up communications and actions based on how contacts respond in order to deliver the right message at the right time. Behind the scenes, Infusionsoft will connect everything together to create a comprehensive campaign that converts leads into buyers.
2. Beautiful New Interface
Infusionsoft got a much-needed facelift this spring that resulted in a fresh, friendly new look. The green color palette reflected the changes to the Infusionsoft brand while the open look eliminated many of the visual distractions in the application, making it easier to find and consume information.
3. Hot Lead Scoring
The introduction of Infusionsoft’s lead scoring was a big hit with sales teams, who gained the ability to score leads based on behaviors (such as submitting a form or clicking an email link) and visually identify their hottest, most qualified leads.
Throughout the year, Infusionsoft’s lead scoring was enhanced to include expiration dates, hot lead notifications on the dashboard and a “Scored & Recent Activity” tab on the contact record and Interactive List View. All of this makes it easy to find qualified and close more deals, fast.
4. Drag & Drop Landing Pages
When landing pages were unveiled at InfusionCon 2012, an audible gasp was heard from the crowd. Why? Because customers could easily design and publish beautiful, targeted landing pages to attract and capture leads. Users can choose to publish the landing page instantly by using Infusionsoft’s hosting option, share the page with their social network or post the page on their website.
5. Beautiful New E-Commerce Themes
Companies that sell online were thrilled with the addition of attractive e-commerce templates to the product in the Spring 2012 release, which can be easily customized to match a website or brand. These templates make it easy for customers to create a professional storefront that establishes trust and boosts sales.
6. Navigation Overhaul
In the Spring 2012 Release, we introduced a new way to navigate Infusionsoft making it easier to find what you need. The main menu, accessible by hovering over the Infusionsoft logo in the top left, is grouped into three functional areas: CRM, Marketing and E-Commerce. We also introduced a “My Nav” option that can be customized to only show links of the your choosing, making it even easier to stay focused on the things that matter most to you.
7. Precise Delivery Timers
Timing is everything. That’s why customers were so excited about the introduction of three new timers in the Campaign Builder that provide precise control over when messages are delivered. The Delay Timer can trigger messages after a specific time has passed, the Date Timer triggers messages and actions at a specific date and time and the Field Timer triggers messages relative to a date on a contact record, such as a birthday, anniversary or custom field date.
8. Visual Campaign Reporting
Infusionsoft’s marketing reports got a big boost in 2012 with the introduction of end-to-end visual campaign reports, which allows customers to see a big picture view of performance and then drill into the details. The reports, accessible within the Campaign Builder, provide insight that makes it possible to see what’s working—and what isn’t.
9. Friendly New Order Forms
An Order Form is a hosted landing page that can process orders and payments, often for event registration or a membership program enrollment. In 2012, we made it easier to design attractive order forms and enhance them with personalized offers to get visitors to buy so you can enjoy hassle-free online sales.
10. Social Media Lead Generation & Publishing
The big news in the Winter 2012 Release was the introduction of social media publishing tools. The social broadcasting option makes it possible to share content directly from your Infusionsoft application to Facebook and Twitter with a single click, while the social sharing buttons make it easy for contacts to share your content with their friends. Everything is measurable with social reports that measure opt-ins, shares and views.
11. Web Analytics
Infusionsoft extended its reporting capabilities to give insight into which lead generation strategies are generating the best results. The Web Analytics report shows the number of page views, visitors, contacts, customers and average time on page. This intelligence can be used to optimize pages to increase conversion and create a personalized marketing experience for contacts.
12. Visitor Tracking
Infusionsoft’s visitor tracking gives customers a way to see the behaviors of people who visit their website, including the their demographics and page visit history. Once a visitor becomes a contact, their record will include a web profile, which allows users to have highly targeted conversations, deeper insights, and focused actions.
13. Infusionsoft for Outlook
Not all enhancements were made to the core product; we also focused on improving popular add-on products including Infusionsoft for Outlook®, which allows users to access Infusionsoft directly from their Outlook email client. We updated the add-on with a modern, new interface and squashed the bugs.