by Joseph Manna
If you’ve been keeping up on news from your favorite regulatory agency, the Federal Trade Commission (FTC), you’ll know that a topic they are thinking about is Behavioral Advertising. Some people have asked us to chime in and try to simplify what this may or may not mean for small businesses and entrepreneurs. We don’t…
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No doubt, email marketing is a hot topic. Businesses have flocked to email service providers by the hundreds of thousands. In most cases, email marketing refers to follow-up marketing to existing contacts. Today, I want to share some insights into email advertising – paying to advertise in someone’s email list. We do a fair amount…
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Pay-per-click (PPC) advertising is all the rage right now. It allows anyone with a any size budget to get their ads in front of people searching for what they sell. It’s a great way to market and it’s the primary driver of Google’s growth. Many look to PPC as the Holy Grail of advertising because…
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Facebook is so much more than a traffic generator. At Infusionsoft, I manage our advertising we do on the web including Google AdWords and Facebook Advertising. In the spirit of Facebook Marketing Week, I’ll share six lessons I’ve learned that will help you advertise your business on Facebook.
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So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of…
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by Joseph Manna
We all know about how a poor reputation impacts sales. With the nature of consumers and the technology accessible today, no business can ignore their strengths or weaknesses. I heard a really good advertisement on the radio that made a great example of how a brand can overcome their reputation in a tactful and relevant…
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by Joseph Manna
The FTC has been relatively busy and dialed into the needs of consumers and has issued pretty strong mandates this year. Not long ago, the FTC prohibited sales-oriented robocalls and now, they require bloggers to disclose their relationships with companies they endorse. There’s many concerns in among the marketing industry in the blogosphere from both…
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by Joseph Manna
Not sure if this campaign from McDonald’s has reached you, but this recent marketing campaign from the double-arch giant is a great one to instill customer loyalty and attract new customers. In Arizona, they have a timely promotion for a $1 Large soft drink, no strings attached. It’s a great marketing tactic that even everyday…
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by Joseph Manna
Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. To keep the shine in your marketing to impress customers and prospects, I’ve compiled thirteen ways on how entrepreneurs can segment and ultimately target your subscribers so they receive relevant communications from you. It’s more important…
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I’m starting to get tired of people whining about the economy — don’t get me wrong – I’m super empathetic with people whose lives have been devastated by what’s going on. In fact, in 2001 I also experienced a layoff during the dot-bomb era. In fact, I was laid off on my birthday, one month…
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