Lately, we received questions from customers and email marketing industry insiders about our position on dedicated IPs for sending email. For a few years now, we’ve discontinued offering dedicated IPs to users. We’ve created an email environment of shared IPs that support the email marketing needs for thousands of small businesses. Here is an inside…
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by Paul Sokol
Imagine if you could pull a list of all your prospects, who have downloaded a specific report and are interested in a particular product. How targeted do you think you could make that message? You might be familiar with tags already. You’ve heard Jordan Hatch discuss tags on his Mastermind Webinars. You heard about tags…
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The entire purpose behind Infusionsoft is to help small businesses grow. But what does that mean? Mostly it means that Infusionsoft provides a powerful software to automate all of your sales, marketing and lead generation functions, so you don’t have to think about it too much. Better than that, we provide all sorts of support…
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by Joseph Manna
Email marketing can be best related to a complex game of Chess. Well, it’s not that hard to win, but it is a real challenge for marketers as they balance the needs of their audience, keep up with best practices and still deliver results for the bottom line. What prompted this blog entry was a…
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by Joseph Manna
Sender Policy Framework (SPF) might sound complex, but it’s actually quite simple to implement and it will likely increase the inbox placement of your email marketing messages. I’ll tell you a little bit about how SPF works and offer tips on putting it into practice.
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by Joseph Manna
Over the past week, we shared a number of best practices and advice to help small businesses improve their email marketing. Here’s a recap of what you may have missed.
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by Joseph Manna
Ask anyone about ‘daily deal’ sites and the first company they think of is Groupon. They’ve rapidly become leader in the “group deals” or “daily deals” niche of email marketing for small businesses. Here are five Groupon-inspired email marketing tips that today’s small businesses can use to give their email marketing a boost.
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by Thomas Jones
As the Email Compliance Account Manager at Infusionsoft, I’m often asked questions about email marketing best practices and email marketing effectiveness. One of the common themes in the questions people have asked me is, “When does a lead stop being a lead and become a person who is one email away from marking an email…
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by Joseph Manna
Recently, I received a rather untimely message from AutoZone, a nationwide retailer of automotive parts. It got me thinking about how businesses should follow up with their old contacts. I want to break down this example to see what could be improved and deliver advice for next time you follow up with neglected contacts.
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“Permission-based opt-in” has become a buzzword amongst the email sending and marketing community. It seems as though most legitimate email marketers are on board with the buzz and idea of permission-based opt-in. However, there are still email marketers out there who need a little nudge in the compliant direction.
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