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Email Marketing Tips

How to Turn Hard Bounces into Happy Customers

by Paul Sokol

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With the advent of the visual Campaign Builder, it’s easier than ever to quickly implement automated processes to support your business’ needs. As an Infusionsoft user, maintaining a clean active list of contacts can sometimes be a challenge, especially for those who have larger email lists. Managing hard bounces is important so you can get…

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Post image for Create & Conquer: We’re Helping You Build Complete Campaigns in Just Two Days!

With the end of the year approaching, you’re probably thinking about what sort of marketing campaigns you can launch that will maximize your profitability for 2012. But as a small business owner, you may be wearing several hats – not only are you the owner, but you’re also the marketing manager, the human resources department,…

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Webinar Series: The Path to the Inbox

by Joseph Manna

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We’re excited to announce a two-part webinar series designed to help you succeed. We’re talking about email marketing and more specifically, email deliverability. We’ve partnered up with experts from Return Path and Waldow Social to join us on a webinar, which will uncover the adventurous path an email takes when it’s sent and provide actionable…

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Post image for An Insider’s Guide to Write Powerful & Simple Emails

Let’s cut to the chase, many small businesses struggle with email marketing. Specifically, they often freak out at the idea of writing an email marketing campaign, let alone one email to their customers. I want to share how to get laser-focused on your target audience of your emails and offer several techniques to write simple…

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Learn Why Messages Go to Spam in Gmail

by Joseph Manna

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Google recently made a few enhancements to their Spam folder in Gmail, providing end-users with information on why messages land there. As an email marketer, you want to know not only if your messages make it to the spam folder, but also most importantly, why they got there and what you can do about it.

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Huge Reactions to the Spring 2012 Release

by Joseph Manna

Post image for Huge Reactions to the Spring 2012 Release

It’s not everyday that a software update from a cool software company drops the jaws of analysts, instills riot-like demand to receive the update and truly underscores the purpose of that company. The Spring 2012 Release is that moment for Infusionsoft as it redefines the way people use our sales and marketing software and talk…

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2012 Spring Release Overview

by Brian Gates

For many years, I ran a company specialized in developing consumer products that were conceived by inventors and entrepreneurs. It was an extremely challenging line of work and even more rewarding. The difficulties lied in our ability to take some thing that was largely contained in the client’s head and then translate that into a…

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How to Solve Most Email Deliverability Issues

by Joseph Manna

Post image for How to Solve Most Email Deliverability Issues

Email marketing can be best related to a complex game of Chess. Well, it’s not that hard to win, but it is a real challenge for marketers as they balance the needs of their audience, keep up with best practices and still deliver results for the bottom line. What prompted this blog entry was a…

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Increase Your Email Reputation with SPF

by Joseph Manna

Post image for Increase Your Email Reputation with SPF

Sender Policy Framework (SPF) might sound complex, but it’s actually quite simple to implement and it will likely increase the inbox placement of your email marketing messages. I’ll tell you a little bit about how SPF works and offer tips on putting it into practice.

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Post image for What Do Chris Brogan, Pam Slim & Gary Vaynerchuk All Have in Common?

Brogan, Slim and Vaynerchuk do a stellar job utilizing social media to generate leads, grow their brands and serve an engaged online audience. In addition, they will also speak at InfusionCon 2012 in April. They also adopt a few common tactics to generate leads and business value from social media – and you should be…

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