For you and I, every week is small business week, but this week in particular is special. Since 1963, the Small Business Administration (SBA) advocates for the needs of entrepreneurs and highlights their accomplishments. In addition to the SBA holding events in five major cities across the U.S., business owners can catch all the updates…
One of the more powerful, but underutilized, aspects of Lifecycle Marketing is to deliver and satisfy the customers who purchase your products and services. I’d argue that this stage is incredibly important because it correlates with customer retention and enables you to maximize lifetime customer value.
At Infusionsoft, our company is driven by a core vision that consists of a purpose, core values and a strategic mission. These blend to create the results-oriented and growth-minded environment that ultimately enables us to deliver significant value to you.
Last week, Salesforce.com acquired marketing software leader ExactTarget for $2.5 billion, making it their largest software acquisition ever. Salesforce is the leader in web-based CRM (customer relationship management) software for large sales forces. ExactTarget is one of the largest providers of marketing software for big businesses, which includes sophisticated email, social and web marketing tools….
Converting prospects into sales is probably one of the most challenging, but important aspect of operating a small business. Before converting sales, small businesses need to attract interest, capture leads and nurture prospects. Here’s an inside look at how and why Infusionsoft is a great tool to help small businesses increase sales from the leads…
Every month, we share highlights of recent stories found around the web about Infusionsoft and featured articles from leaders in our company. This past month, we’ve had a lot of buzz about our company’s growth, our new CFO, integration with Gmail, and mentions of Infusionsoft while discussing small business sales and marketing software.
There’s something great about learning by teaching and supporting others. It’s no reason why I’ve always been a fan of insider tips and advice. Whether it’s about maintaining your car or how to build your business within Infusionsoft, there are countless professionals who have deep knowledge that would benefit everyone. With that in mind, I…
I’m very pleased to announce that Infusionsoft has hired Brent Stumme as our CFO. After more than two years of searching, I’m thrilled with the match we found. You might be asking yourself, “Why did it take so long to find the right person?” and “Why should I care?”
Okay, so now that you have great content and you’re capturing leads, you need to follow up with them. Following up with prospects the right way is vital if you want to increase sales in a scalable fashion. In this post, we’ll talk about best practices when nurturing prospects for your small business with Infusionsoft.
We help small businesses succeed. Nothing truer could be said for our customer support team, who handles hundreds of contacts from customers every day. They are on the front lines helping you navigate around the software, explaining the more complex parts of the service and doing it all with confidence.