by Joseph Manna
Google recently made a few enhancements to their Spam folder in Gmail, providing end-users with information on why messages land there. As an email marketer, you want to know not only if your messages make it to the spam folder, but also most importantly, why they got there and what you can do about it.
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by Joseph Manna
In an email deliverability study published by ReturnPath, it was discovered that only 81 percent of messages actually reach the inbox sent by commercial email senders. This means that approximately 2 out of 10 messages either land in the spam folder or go missing. While this statistic remains an industry average, there are several tips…
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