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Lifecycle Marketing

What’s your Lifecycle Marketing Score?

by Tracie Rollins

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Creating a sales and marketing strategy for your small business can be daunting. Infusionsoft’s Lifecycle Marketing model provides a simple framework that you can use to attract customers, grow sales and deliver a wowing customer experience. Today, we’re excited to launch the Small Business Sales and Marketing Scorecard. This new tool will analyze your current…

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The Next Phase of Lifecycle Marketing

by Joseph Manna

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If you’ve been a loyal reader of the Infusionsoft Blog, you’ll know that Lifecycle Marketing is a popular topic around these parts. We believe that it’s a tried and true strategy that can help businesses of all sizes and industries to attract leads, convert customers and serve them in a scalable, intentional way. Internally, we’re…

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How to Build an End-to-End Funnel in 22 Minutes Using Free Campaigns

by Paul Sokol

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Some people have not yet harnessed the true power of Infusionsoft, and more specifically, the Campaign Builder and our free pre-built marketing campaigns. To help you (and others) get a taste for truly how easy it can be to build a strong foundation for automating your sales and marketing activities, I’ve got a treat for…

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Post image for Lifecycle Marketing: A Strategy to Generate Leads, Increase Sales & Save Time

For the past several weeks, you’ve been getting an inside look at how you can implement Lifecycle Marketing steps into your business with Infusionsoft. Now, let’s put all these stages together so you can generate leads, increase sales and save time.

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Lifecycle Marketing: Get Referrals by Rewarding Customers

by Joseph Manna

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According to a recent study conducted by Bank of America, 86 percent of small business owners indicated that customer referrals are the leading source of new customers. What are they doing to encourage more referrals and how are they educating and qualifying those new leads? Well, this is where the Get Referrals stage of the Lifecycle Marketing strategy…

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Post image for Lifecycle Marketing: Upsell Customers to Serve Customers Better

You might be thinking that ‘upselling’ means to nickel-and-dime a customer to squeeze every last cent of revenue from them. It doesn’t. In fact, it’s all about providing your customers the right value at the right time and is a valuable aspect of lifecycle marketing.

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Lifecycle Marketing: Deliver & Satisfy to Wow Customers

by Joseph Manna

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One of the more powerful, but underutilized, aspects of Lifecycle Marketing is to deliver and satisfy the customers who purchase your products and services.  I’d argue that this stage is incredibly important because it correlates with customer retention and enables you to maximize lifetime customer value.

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Lifecycle Marketing: Convert Sales to Build Your Business

by Joseph Manna

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Converting prospects into sales is probably one of the most challenging, but important aspect of operating a small business. Before converting sales, small businesses need to attract interest, capture leads and nurture prospects. Here’s an inside look at how and why Infusionsoft is a great tool to help small businesses increase sales from the leads…

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Lifecycle Marketing: Nurture Prospects to Increase Sales

by Joseph Manna

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Okay, so now that you have great content and you’re capturing leads, you need to follow up with them. Following up with prospects the right way is vital if you want to increase sales in a scalable fashion. In this post, we’ll talk about best practices when nurturing prospects for your small business with Infusionsoft.

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Lifecycle Marketing: Capture Leads with Infusionsoft

by Joseph Manna

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Once you have killer content that will intrigue and attract leads towards your business, you’ve got to capture them. See, you can have all the traffic in the world, but if you’re not advancing them closer to your business, you’re really wasting it. In this post, I’ll show you how to capture leads with Infusionsoft so…

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