Infusionsoft Blog

Infusionsoft

Subscribe to Blog

Also, tell me more about Infusionsoft



Lifecycle Marketing

Free Campaign of the Month: Business-In-A-Box using Lifecycle Marketing

by Paul Sokol

Imagine you want to start playing electric guitar and if you already play guitar, let’s pretend you are brand new, without any equipment.  This will all make sense in a moment. To play guitar, you need a few things at minimum: a guitar, guitar cables and an amp. As a brand new guitarist with minimal…

{ 0 comments }

Post image for The Ever Changing Environment of Attracting Traffic

We’re about to be amazed with some great tools to help us attract more leads. Bobby Edelman is in the house ready to get us going. Here’s what he has to say about the upcoming course: “Wondering where all your leads are hanging out? Stay up to date in the ever changing landscape of lead…

{ 0 comments }

Post image for Date your Leads and Marry Your Customers with Lifecycle Marketing

We’re kicking it off with Ramon Ray and a unique take on getting new customers. This should be a good one! Ramon is Infusiosoft’s Small Business Evangelist. He is a journalist, freelance writer, event producer (including Small Biz Big Things with Seth Godin), speaker (including the Computer Electronics Show with Guy Kawasaki), emcee (including Association for Enterprise Opportunity Awards with Daymond John of…

{ 0 comments }

What’s your Lifecycle Marketing Score?

by Tracie Rollins

Post image for What’s your Lifecycle Marketing Score?

Creating a sales and marketing strategy for your small business can be daunting. Infusionsoft’s Lifecycle Marketing model provides a simple framework that you can use to attract customers, grow sales and deliver a wowing customer experience. Today, we’re excited to launch the Small Business Sales and Marketing Scorecard. This new tool will analyze your current…

{ 0 comments }

The Next Phase of Lifecycle Marketing

by Joseph Manna

Post image for The Next Phase of Lifecycle Marketing

If you’ve been a loyal reader of the Infusionsoft Blog, you’ll know that Lifecycle Marketing is a popular topic around these parts. We believe that it’s a tried and true strategy that can help businesses of all sizes and industries to attract leads, convert customers and serve them in a scalable, intentional way. Internally, we’re…

{ 0 comments }

How to Build an End-to-End Funnel in 22 Minutes Using Free Campaigns

by Paul Sokol

Post image for How to Build an End-to-End Funnel in 22 Minutes Using Free Campaigns

Some people have not yet harnessed the true power of Infusionsoft, and more specifically, the Campaign Builder and our free pre-built marketing campaigns. To help you (and others) get a taste for truly how easy it can be to build a strong foundation for automating your sales and marketing activities, I’ve got a treat for…

{ 0 comments }

Post image for Lifecycle Marketing: A Strategy to Generate Leads, Increase Sales & Save Time

For the past several weeks, you’ve been getting an inside look at how you can implement Lifecycle Marketing steps into your business with Infusionsoft. Now, let’s put all these stages together so you can generate leads, increase sales and save time.

{ 0 comments }

Lifecycle Marketing: Get Referrals by Rewarding Customers

by Joseph Manna

Post image for Lifecycle Marketing: Get Referrals by Rewarding Customers

According to a recent study conducted by Bank of America, 86 percent of small business owners indicated that customer referrals are the leading source of new customers. What are they doing to encourage more referrals and how are they educating and qualifying those new leads? Well, this is where the Get Referrals stage of the Lifecycle Marketing strategy…

{ 0 comments }

Post image for Lifecycle Marketing: Upsell Customers to Serve Customers Better

You might be thinking that ‘upselling’ means to nickel-and-dime a customer to squeeze every last cent of revenue from them. It doesn’t. In fact, it’s all about providing your customers the right value at the right time and is a valuable aspect of lifecycle marketing.

{ 0 comments }

Lifecycle Marketing: Deliver & Satisfy to Wow Customers

by Joseph Manna

Post image for Lifecycle Marketing: Deliver & Satisfy to Wow Customers

One of the more powerful, but underutilized, aspects of Lifecycle Marketing is to deliver and satisfy the customers who purchase your products and services.  I’d argue that this stage is incredibly important because it correlates with customer retention and enables you to maximize lifetime customer value.

{ 0 comments }