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Reviews

Huge Reactions to the Spring 2012 Release

by Joseph Manna

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It’s not everyday that a software update from a cool software company drops the jaws of analysts, instills riot-like demand to receive the update and truly underscores the purpose of that company. The Spring 2012 Release is that moment for Infusionsoft as it redefines the way people use our sales and marketing software and talk…

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Wowing Customers: It’s Our Job!

by Katie Healy

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It’s true, we love our customers. That’s why when we earn raving-fan customer feedback, we get more than a little excited. I’d like to share what recent customers have said about us and why it’s important. At our very core, our purpose has always been to liberate and empower entrepreneurs so they can enjoy doing…

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Free EBook: Prepare for Liftoff: Successful Strategies from our 2013 Ultimate Marketers

How to Handle Negative Reviews

by Joseph Manna

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Many businesses will eventually realize that their online reputation is at stake when a disgruntled customer takes their complaints to the web. Choosing the best response for your critics is just as important as listening to them. I want to share a few examples that you can use to deflect criticism made against your business.

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Handling Online Criticism & The Egypt Internet Shutdown

by Joseph Manna

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Have you ever wanted to delete what a critic has written about your brand on the web? If so, I aim to share a compelling reason why criticism is healthy for a business online and how you can deflect damaging remarks and to better serve customers. Consider how Egyptian President Hosni Mubarak has arbitrarily severed…

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FTC Drops the Banhammer on Undisclosed Reviews

by Joseph Manna

The FTC has been relatively busy and dialed into the needs of consumers and has issued pretty strong mandates this year. Not long ago, the FTC prohibited sales-oriented robocalls and now, they require bloggers to disclose their relationships with companies they endorse. There’s many concerns in among the marketing industry in the blogosphere from both…

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