One of the more powerful, but underutilized, aspects of Lifecycle Marketing is to deliver and satisfy the customers who purchase your products and services. I’d argue that this stage is incredibly important because it correlates with customer retention and enables you to maximize lifetime customer value.
Last week, Salesforce.com acquired marketing software leader ExactTarget for $2.5 billion, making it their largest software acquisition ever. Salesforce is the leader in web-based CRM (customer relationship management) software for large sales forces. ExactTarget is one of the largest providers of marketing software for big businesses, which includes sophisticated email, social and web marketing tools….
Every month, we share highlights of recent stories found around the web about Infusionsoft and featured articles from leaders in our company. This past month, we’ve had a lot of buzz about our company’s growth, our new CFO, integration with Gmail, and mentions of Infusionsoft while discussing small business sales and marketing software.
This month’s featured e-book is all about tidying up the data found in your CRM. Whether you use Infusionsoft or not, you’ll definitely learn a lot about how your can get organized and focused on your customers. Wes Schaeffer has shared some of his best advice so you can put in practice into your business…
A cornerstone of the 2013 Spring Release is Infusionsoft ID, a new way for you to log into and connect all of your Infusionsoft related applications, such as the Campaign Marketplace and Sync for Gmail, with a single email address and password.
As more and more entrepreneurs decide to go out on their own, they have a need to create and scale their marketing and sales operations. We’ve been growing ourselves at a quite an impressive rate. While we continually innovate and constantly improve, we’re on a quest to make Infusionsoft the easiest way to grow sales…
It’s that time of year – time to clean up the data and get organized in your CRM system. This month’s webinar is all about best practices in getting your data organized, ridding out the clutter and how to re-kindle relationships with older contacts in your database.
Today, I’m excited to introduce you to Infusionsoft Sync for Gmail®. Infusionsoft Sync for Gmail helps you boost productivity and save time by seamlessly integrating your Gmail email account with your Infusionsoft account. By extending the CRM and contact management functions of Infusionsoft to your email, you can keep all your sales efforts in sync….
In the previous post in this series, I explained the essentials in setting up and configuring your sales pipeline. In it, you were able to learn the strategy as well as the ins and outs of managing the various stages that help sales representatives generate more sales and serve even more prospects along the way….
Oreos are by far one of my favorite kinds of cookies. They have a delicious cream filling that connects two chocolate cookies. What does this have to do with the Infusionsoft API? An API is like the delicious cream filling inside the Oreo, it connects two different programs or services together. Infusionsoft provides access to…