We’ve been busy on the Big Ideas Blog, which is our sister blog that’s focused on providing sales and marketing advice for small businesses. Here are highlights from last month that were a hit among entrepreneurs like you.
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Small Business Marketing
Okay, so now that you have great content and you’re capturing leads, you need to follow up with them. Following up with prospects the right way is vital if you want to increase sales in a scalable fashion. In this post, we’ll talk about best practices when nurturing prospects for your small business with Infusionsoft.
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Creating and customizing Web Forms within Infusionsoft is easy, but for those who are familiar with the older style of our Web Forms might not know how cool and easy it is to visually create forms to capture contact information from visitors to your website. In the past, you had to create a Web Form,…
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One of things I enjoy most about my job in Product Marketing is discovering the unique and innovative ways that customers use our products to grow their businesses. It forces me to look at our products in a new light and can even inspire an update in messaging. This is exactly what happened during our…
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I had the opportunity to attend the Inbound Marketing Summit in San Francisco this week. Our Director of Marketing Tyler Garns spoke to the crowd of 100 marketers on day two of the conference. He presented “Creating the Perfect Customer Lifecycle: Proven strategies for getting higher conversions, repeat sales and increased efficiencies in your business”…
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Joe and Jeanette Gleason moved to Phoenix in 2005 from Chicago to start a tax preparation and financial planning business. They wanted to build a business that would help retirees and pre-retirees maximize their income while minimizing their tax implications. If you attended InfusionCon this year, you know the Gleasons were finalists in our 2011…
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This year, social media has become relevant in many ways for small businesses. Twitter and Facebook become more relevant for business owners and consumers have engaged with many brands through social media. That said, I have a few predictions with how social media for small businesses will evolve in 2011.
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As part of our ongoing “Meet Infused Customers” interview series, this month we talk to Jermaine Griggs, owner of Hear and Play based in Orange County, California. Jermaine knew he had a talent for music as a young child. He started Hear and Play 10 years ago to help others learn how to play music….
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A popular question asked by Infusionsoft users is how to increase the open rates of their emails they send to customers and prospects. The answer is not very difficult but it will depend on the industry and the expectations when they opt in. Try the following tips to increase open rates in your email marketing…
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Optimizing your existing email marketing campaign is a great way to boost conversions, traffic and interest in what you already have to offer. Continually assessing and making small, but worthy, improvements is key to driving better results in your business. There are a several areas to assess and improve when aiming to optimize your email…
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